Tips

Wikipedia competes with the venerable paper encyclopaedia as a major source of knowledge in today's world. This online website, available in dozens of languages, has captured a worldwide audience who consult it in their quest for an accessible repository of information. A strength of Wikipedia is that anyone and everyone can be contributor to subjects they know about. This means that as an entrepreneur or owner of a business, you can publicise your skills, expertise, biography, company history, products and landmarks to an audience of millions. You can also include information about your company and products on Wikipedia pages relevant to your vertical market.

One drawback of Wikipedia is that other people can edit or remove what you write at any time. Although the tool is valuable it is essential to monitor the pages where your business is mentioned to ensure everything written about it is accurate and not undermined by mischievous editing. Another possible drawback is that Wikipedia entries are often subjective and are more opinion than fact. Writing Wikipedia pages has actually given rise to a whole breed of freelance writers who specialise in writing for the Wiki.

For more information, why not read the following guides:

Online advertising

Using forums

Using blogs