Guides

It is possible to buy a website that has already been built and simply needs to be customised to your own content and branding. This Guide explores how by carefully buying an off the shelf web site you can save your business time and money.

The Internet has made it so much easier to buy from “online” suppliers and just as easy to compare prices and deals to ensure you are getting the best products at the best prices. This Guide explains how to buy through e-auctions and other web sites.

Many businesses would benefit from having a website, but what's the best type of site for your business and who should build it. This Guide explores the basic objectives of a website and discusses how to structure your approach to implementing a site.

This Guide will take you through the process of choosing someone to help build your website. It will help you make money by creating a decent website that enables you to sell more products and reduce costs by investing in the site development wisely.

Designing a website can be a complicated and involved project. We can't tell you how to build a website but we can help you make informed decisions. This Guide highlights what to consider when building a website and will give you pointers to obtain further information.

This guide explains how you can generate revenue through adverts placed on your website. By attracting people to your site who then click onto an advert you can generate a revenue stream for your business. Take care when doing this or you may damage your business brand with inappropriate adverts.

By having a web site that can be found more easily than your competitors your profile will be improved. This guide will help you get more visitors to your web site, which in turn should help you generate more business as customers look for new suppliers.

If you build a good website you will be able to attract more custom and portray a professional business like attitude. To measure the success of your website you need to understand the type and quantity of visitors you are receiving. This guide explains how you can do this.

One of the most powerful aspects of the world wide web is the ability for web sites to link to each other. By having links to and from other websites you will drive increased traffic to your site which in turn could help you make money.

Privacy is important for many people. The ability to browse the internet unhindered and in the knowledge that you are anonymous is quite compelling. The reality is different as many websites will track personal data. This guide explains web site privacy rules for small businesses.

As well as looking good a website needs to be well written in clear, concise and bright English. This guide will look at how you can create a well written website and some of the pitfalls to avoid.