Guides

Many businesses would benefit from having a website, but what's the best type of site for your business and who should build it. This Guide explores the basic objectives of a website and discusses how to structure your approach to implementing a site.

Orders are key to a small business. Managing these orders properly will enable you to fulfil them quickly and save yourself time and money in the process. This guide explains how IT can help you create a small business order management system.

Customer interactions are key to all businesses, but how can these be captured and used to increase sales? This guide will explore the best way of using IT to help manage your customer relationships.

If you collect data on clients, employees or suppliers you will be subject to the Data Protection Act. This Guide explains the basics of the act, your obligations and introduces the Regulation of Investigatory Act (RIPA) which has legal implications for businesses using data encryption.

Email is probably one of the most popular communication tools in modern business. Unfortunately it does allow rogue operators to abuse it. Subsequent laws now impact use of email which need to be understood by small businesses.

Using email newsletters is a good way of generating this business, as long as you stick to the rules. While we can’t tell you how to write promotional messages, we can give you advice on how to manage the distribution and responses you get.

It is possible to use email to effectively win new customers if you use it wisely. This Guide will take you through that process so that you avoid the common pitfalls and make the most out of your email promotions.

This Guide is designed to help you promote your business using a blog. Done properly a blog can provide you with a cost effective way of getting your key messages in front of thousands of users.

Email is one of the most important tools for your business so it's crucial that you understand the basics. This Guide will enable you to implement the right type of solution for your business.

Privacy is important for many people. The ability to browse the internet unhindered and in the knowledge that you are anonymous is quite compelling. The reality is different as many websites will track personal data. This guide explains web site privacy rules for small businesses.

Conducting business online is appealing for lots of small businesses as it enables them to reach a broader audience than otherwise possible. The problem with conducting e-business is that legal issues can escalate rapidly. This Guide explains the points you need to consider when trading online.