Guides

It is possible to buy a website that has already been built and simply needs to be customised to your own content and branding. This Guide explores how by carefully buying an off the shelf web site you can save your business time and money.

The Internet has made it so much easier to buy from “online” suppliers and just as easy to compare prices and deals to ensure you are getting the best products at the best prices. This Guide explains how to buy through e-auctions and other web sites.

Many businesses would benefit from having a website, but what's the best type of site for your business and who should build it. This Guide explores the basic objectives of a website and discusses how to structure your approach to implementing a site.

This Guide will take you through the process of choosing someone to help build your website. It will help you make money by creating a decent website that enables you to sell more products and reduce costs by investing in the site development wisely.

Everyone in business will need to undertake a presentation at some point in their career. Even if it is to a small group of people the principles remain the same. This guide explains how to create better business presentations.

Orders are key to a small business. Managing these orders properly will enable you to fulfil them quickly and save yourself time and money in the process. This guide explains how IT can help you create a small business order management system.

Customer interactions are key to all businesses, but how can these be captured and used to increase sales? This guide will explore the best way of using IT to help manage your customer relationships.

Designing a website can be a complicated and involved project. We can't tell you how to build a website but we can help you make informed decisions. This Guide highlights what to consider when building a website and will give you pointers to obtain further information.

Email is probably one of the most popular communication tools in modern business. Unfortunately it does allow rogue operators to abuse it. Subsequent laws now impact use of email which need to be understood by small businesses.

Using email newsletters is a good way of generating this business, as long as you stick to the rules. While we can’t tell you how to write promotional messages, we can give you advice on how to manage the distribution and responses you get.

Almost all businesses benefit in some way by being connected to the internet. It can help you promote your business and attract new customers. This Guide will take you through the basics of internet connection. 

This guide explains how you can generate revenue through adverts placed on your website. By attracting people to your site who then click onto an advert you can generate a revenue stream for your business. Take care when doing this or you may damage your business brand with inappropriate adverts.

This Guide is designed to help you understand the benefits of demonstrating business applications online to existing and potential customers, suppliers and team members and take the steps to implement a solution.

More and more online notice boards are appearing on the web that enable a business to create a local, national or international presence for their products. This guide will explore the best way of using these online notice boards to help you make money and save time.

The thought of taking payments 24 hours a day is very appealing but taking payments on your website is a big step to take. If successful, it's great way of making money for your business. This Guide outlines what's involved and the options available to you.

If your business is online, PayPal offers the ability to accept payments electronically 24 hours a day. Although we cover this topic in the Online Transactions Guide, this Guide covers its use in more detail due to PayPal’s popularity amongst small businesses.

It is possible to use email to effectively win new customers if you use it wisely. This Guide will take you through that process so that you avoid the common pitfalls and make the most out of your email promotions.

By having a web site that can be found more easily than your competitors your profile will be improved. This guide will help you get more visitors to your web site, which in turn should help you generate more business as customers look for new suppliers.

Imagine having instant access to a huge marketplace. For some small businesses this is a reality as they have established a route to market through the online auctions. This Guide shows you how to sell through e-auctions and other web sites.

This Guide is designed to help you promote your business using a blog. Done properly a blog can provide you with a cost effective way of getting your key messages in front of thousands of users.

Email is one of the most important tools for your business so it's crucial that you understand the basics. This Guide will enable you to implement the right type of solution for your business.

This Guide is designed to help you promote your business using online forums. Done properly this can provide you with a relatively cost effective way of getting your key messages in front of thousands of users.

Templates are predefined document styles and layouts that give you a head start in writing attractive, professional and compelling content. This Guide discusses how you can improve my productivity and image using Office templates.

If you build a good website you will be able to attract more custom and portray a professional business like attitude. To measure the success of your website you need to understand the type and quantity of visitors you are receiving. This guide explains how you can do this.

One of the most powerful aspects of the world wide web is the ability for web sites to link to each other. By having links to and from other websites you will drive increased traffic to your site which in turn could help you make money.

As well as looking good a website needs to be well written in clear, concise and bright English. This guide will look at how you can create a well written website and some of the pitfalls to avoid.

Conducting business online is appealing for lots of small businesses as it enables them to reach a broader audience than otherwise possible. The problem with conducting e-business is that legal issues can escalate rapidly. This Guide explains the points you need to consider when trading online.